🎒 Your little one's favourite characters — now on their back!
Does your child go absolutely wild for Bluey? Now they can carry their favourite character everywhere they go! The Bluey & Bingo Plush Backpack is the cutest, softest kids school bag in Australia — perfect for daycare, kinder, school and weekend adventures.
Made with a super-soft kawaii plush exterior, this backpack is as huggable as it is practical. Kids aged 2–8 absolutely love it, and parents love how lightweight and easy-to-carry it is.
✨ Why kids (and parents) love it:
Officially inspired Bluey & Bingo character design
Ultra-soft plush exterior — it's basically a stuffed animal you can wear
Lightweight and comfortable — perfect for little shoulders
Zippered main compartment fits snacks, toys, books & more
Great for school, daycare, outings, holidays and gifting
Available in Bluey (blue) and Bingo (orange)
🎁 Makes an incredible birthday or Christmas gift for Bluey fans aged 2–8.
⭐ Free shipping Australia-wide — order today and delight your little one!
The Bluey Bag
